“Alma do Vinho 2025” is a strategic plan developed by the Portuguese wine trade to advertise the expansion and growth of the sector. The plan goals to extend exports, enhance the standard of Portuguese wines, and develop new markets.
The plan has been developed in session with trade stakeholders, together with winemakers, grape growers, and authorities officers. It’s primarily based on a complete evaluation of the present state of the Portuguese wine trade and identifies the important thing challenges and alternatives going through the sector. The plan units out various particular objectives and aims that can have to be achieved with a view to obtain the specified outcomes.